Business decision-making in the 21st century implies governing through global disruptions, whether it be a pandemic, an environmental disaster or a geopolitical event. More than ever, organisations now require corporate strategies that are adaptable; as these events affect the entire ecosystem.
In this eight-week programme, you will learn to develop and execute strategies to create and maintain competitive advantage, particularly during a highly uncertain environment.
Executives believe that the Covid-19 pandemic will fundamentally change the way they do business over the next 5 years.
Are concerned that the pandemic will have a lasting impact on their customers’ needs and wants over the next 5 years.
Feel they have the expertise, resources and commitment to pursue new growth successfully.
Believe this will be the most challenging period in their career.
- McKinsey & CompanyDOWNLOAD BROCHURE
the core concepts, principles and practices associated with strategy formulation, evaluation and execution.
strategic frameworks, models and tools to formulate, evaluate and improve strategies.
critical, real-world business situations and develop creative, strategic solutions.
inflection points that are the harbingers of large, systemic changes, such as digital transformation and pandemics.
What is strategy? Understand the scope of your organisation in a challenging environment to produce goal-oriented results. Focus on the core building blocks to make strategic choices and carry them to reality.
The key to success is creating an adaptive business capable of sustaining dynamic environments. Generate winning strategies and learn how to renew them in times of crisis for a competitive advantage.
Understand the key differences between a good and bad strategy to create a great strategy. Translate this into your organisational strategy to achieve your goals in times of uncertainty.
Get an introduction to ecosystems and why it is important to think beyond an industry. Then identify new value creation opportunities in your ecosystem to create breakthrough strategies.
Explore key aspects of managing growth and competition, including alliance, co-opetition and mergers & acquisitions. We examine how legacy companies cope with competition from outside their industry and alternative ways to expand and diversify.
Get an in-depth understanding of corporate strategy. Learn how to establish impact in turbulent times.
Learn how to make adjustments to survive and capitalise external environments. Understand intended and emergent strategies, agility, adaptation & pivoting and the models of management.
Once you have a strategy, what's next? Master how to execute a strategy to achieve your objectives and the key challenges associated with it.
*For more information on the syllabus, download the brochure.
Throughout the programme, you will analyse different companies facing very different scenarios, reflect on the outcomes and consider alternate decisions.
Discover what had led the LEGO group to the edge of bankruptcy and discuss what you would do to turn the company around.
Explore how Salesforce.com devised a Blue Ocean strategy, allowing it to sustain its market leadership position in the crowded CRM space for over a decade.
Learn from Honda's journey how to embrace change and uncertainty with strategic adaptability.
Explore how Starbucks has been adapting to the COVID-19 pandemic.
Participants will learn a variety of frameworks to examine the competitive environment and assess the relative position of their organisations to identify early signs of disruption.
This programme is ideal for:
Dr. Kamal Munir has been teaching at Cambridge Judge Business School since 2000 and has published extensively on technological and business model disruptions at the corporate and societal levels. He has also been a consultant for leading banks across the globe and to governments of the UK, Pakistan and Nigeria.
Professor Ansari’s areas of expertise in executive education include strategic management, technological and business model innovation, social innovation and corporate social responsibility. He has contributed to executive education programmes in many leading organisations and also serves on a plethora of editorial boards.
Upon successful completion of the programme, participants will be awarded a digital Certificate of Completion by Cambridge Judge Business School Executive Education.
Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of achievement (GMCA). It will be credited as an "in-person" 2-day programme for the purpose of meeting the GMCA requirements. If you require more details on the GMCA and wish to speak to our advisors please contact email@example.com.Get Certified