COVID-19 STATEMENT: While this virus is impacting everyone differently, this online programme is continuing as planned.
Please consider joining our global online classroom for an enriching and interactive experience to further your career.
While this virus is impacting everyone differently, this online programme is continuing as planned. Please consider joining our global online classroom for an enriching and interactive experience to further your career.


10 June, 2021


8 Weeks, Online
4-6 hours per week

Why Enrol for the Strategic Thinking for the CXO Programme?

Business decision-making in the 21st century implies governing through global disruptions, whether it be a pandemic, an environmental disaster or a geopolitical event. More than ever, organisations now require corporate strategies that are adaptable; as these events affect the entire ecosystem.

In this eight-week programme, you will learn to develop and execute strategies to create and maintain competitive advantage, particularly during a highly uncertain environment.


Executives believe that the Covid-19 pandemic will fundamentally change the way they do business over the next 5 years.


Are concerned that the pandemic will have a lasting impact on their customers’ needs and wants over the next 5 years.


Feel they have the expertise, resources and commitment to pursue new growth successfully.


Believe this will be the most challenging period in their career.

- McKinsey & Company


Programme Highlights

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the core concepts, principles and practices associated with strategy formulation, evaluation and execution.

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strategic frameworks, models and tools to formulate, evaluate and improve strategies.

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critical, real-world business situations and develop creative, strategic solutions.

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inflection points that are the harbingers of large, systemic changes, such as digital transformation and pandemics.

What You Will Learn

*For more information on the syllabus, download the brochure.


How You Will Learn

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Try-it activities:

Discussion activities:

Case Studies

Throughout the programme, you will analyse different companies facing very different scenarios, reflect on the outcomes and consider alternate decisions.

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Discover what had led the LEGO group to the edge of bankruptcy and discuss what you would do to turn the company around.

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Explore how devised a Blue Ocean strategy, allowing it to sustain its market leadership position in the crowded CRM space for over a decade.

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Learn from Honda's journey how to embrace change and uncertainty with strategic adaptability.

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Explore how Starbucks has been adapting to the COVID-19 pandemic.

Who Is This Programme For?

Participants will learn a variety of frameworks to examine the competitive environment and assess the relative position of their organisations to identify early signs of disruption.

This programme is ideal for:


Profile picture of programme faculty Dr. Kamal Munir
Dr. Kamal Munir
Reader in Strategy & Policy
Academic Director, Centre for Strategic Philanthropy (CSP)
Race & Inclusion Champion, University of Cambridge
Fellow of Homerton College

Dr. Kamal Munir has been teaching at Cambridge Judge Business School since 2000 and has published extensively on technological and business model disruptions at the corporate and societal levels. He has also been a consultant for leading banks across the globe and to governments of the UK, Pakistan and Nigeria.

Profile picture of programme faculty Prof. Shahzad (Shaz) Ansari
Shahzad (Shaz) Ansari
Professor of Strategy & Innovation
Director of the MPhil in Innovation, Strategy & Organisation Programme
Professorial Fellow of St Edmund’s College

Professor Ansari’s areas of expertise in executive education include strategic management, technological and business model innovation, social innovation and corporate social responsibility. He has contributed to executive education programmes in many leading organisations and also serves on a plethora of editorial boards.


Example image of certificate that will be awarded upon successful completion of the programme

Upon successful completion of the programme, participants will be awarded a digital Certificate of Completion by Cambridge Judge Business School Executive Education.

Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of achievement (GMCA). It will be credited as an "in-person" 2-day programme for the purpose of meeting the GMCA requirements. If you require more details on the GMCA and wish to speak to our advisors please contact

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