COVID-19 STATEMENT: While this virus is impacting everyone differently, this online program is continuing as planned.
Please consider joining our global online classroom for an enriching and interactive experience to further your career.
While this virus is impacting everyone differently, this online program is continuing as planned. Please consider joining our global online classroom for an enriching and interactive experience to further your career.

STARTS ON

12 November 2020

DURATION

2 Months, Online
4-6 hours per week

Why Enrol For The Digital Disruption Programme?

Disruption is a force that is changing the corporate landscape like no other. Today’s organisations are not just being driven to transform to meet the demands of digital. With the recent wave of disruption that has left many in its wake, firms now frequently find themselves competing with players outside their own industry.

This unprecedented disruption is happening fast, as many well-known incumbents will attest. Succeeding in this volatile environment requires not only a thorough understanding of what disruption is and how to deal with it. Even more importantly, you must know how to disrupt others.

This new online programme from Cambridge Judge Business School Executive Education provides research-based insights on disruptive innovations and what it takes to build and manage successful business models in this complex era.

Who Is This Programme For?

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Syllabus

  • Module 1: Dealing with Disruption
  • Module 2: Incumbents' Dilemma
  • Module 3: Changing Competitive Imperatives
  • Module 4: Platform-based Competition
  • Module 5: Platform Wars: Winning from Behind
  • Module 6: Winning Ecosystems
  • Module 7: Business Model Innovation: Creating Winning Business Models - I
  • Module 8: Business Model Innovation: Creating Winning Business Models - II
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Programme Highlights

Case Studies

Dell
Dell

Learn how the technology corporation disrupted the PC industry and its incumbents by cutting out the middlemen (distributors, resellers and wholesalers), going directly to the end user.

Netflix
Netflix

Discover how this powerhouse entrant took on incumbent Blockbuster and became one of the most compelling examples of disruption to date.

Ryanair
Ryanair

Learn how Ryanair’s deliberate strategy and no-frills business model upended the budget airline industry, increased the size of the market and positioned the company for success.

Kodak
Kodak

From starting as an industry disruptor with a consumer camera to being disrupted by the shift to digital imaging, explore the colorful history of one of the world’s most profitable and recognizable brands—and what ultimately led to its demise.

TiVo
TiVo

Study the challenges TiVo faced as a new entrant trying to break into an ecosystem, from the dilemma brought about by their incredible innovation to the mistakes they made and the strategies they used in an attempt to remedy them.

eHarmony
eHarmony

Find out how the online matchmaking platform found success in a challenging market: forging its own path by carefully considering the rules of access and interaction, making the right tradeoffs, and effectively governing its platform.

Note: All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Assignments

Streaming Services
Streaming Services

With Netflix, Amazon Prime, and Disney all competing, who will win? Who will lose?

Design a New Business Model
Design a New Business Model

Design a model as an incumbent and new entrant.

Connected Car Exercise
Connected Car Exercise

Assume the role of a company such as BMW, Tesla, Alphabet, Intel, Aston-Martin, etc. Which company will dominate?

Netflix vs. Disney
Netflix vs. Disney

What makes a platform successful?

Note: All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Faculty

Shahzad (Shaz) Ansari
Shahzad (Shaz) Ansari
Professor of Strategy & Innovation
Director of the MPhil in Innovation, Strategy & Organisation Programme
Professorial Fellow of St Edmund's College

MPhil, PhD (University of Cambridge)

Professor Ansari’s research is focused on institutional processes and diffusion of practices; social and environmental issues, technological ...

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Kamal Munir
Kamal Munir
Reader in Strategy & Policy

PhD (McGill University)

Dr Munir has been teaching at Cambridge Judge Business School since 2000. His research focuses on technological and business model disruptions at the corporate and societal levels and spans the competitive advantage of nations. Dr Munir has consulted for the State..

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Certificate

Digital Disruption: Digital Transformation Strategies Programme Certificate

Certificate

Upon successful completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.

Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of achievement (GMCA). It will be credited as an "in-person" 2-day programme for the purpose of meeting the GMCA requirements. If you require more details on the GMCA and wish to speak to our advisors please contact executive.education@jbs.cam.ac.uk.

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