COVID-19 STATEMENT: While this virus is impacting everyone differently, this online program is continuing as planned.
Please consider joining our global online classroom for an enriching and interactive experience to further your career.
While this virus is impacting everyone differently, this online program is continuing as planned. Please consider joining our global online classroom for an enriching and interactive experience to further your career.

STARTS ON

12 August 2020

DURATION

3 Months, Online

4-6 hours per week

Why Enrol for the Business Analytics Programme?

This programme is designed for managers across different functions who are interested in implementing analytics projects at their organisation. It provides business managers with the techniques needed to transform their organisation into a data-driven organisation. The assignments and cases in the programme focus on interpreting the results of analysis and taking decisions based on those analysis. The programme will also include demonstration of some advanced analytics tools such as TensorFlow. The programme does not require coding.

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Syllabus

  • Module 1: Decision Biases
  • Module 2: Descriptive Analytics
  • Module 3: Big Data Opportunities
  • Module 4: Experimentation
  • Module 5: Predictive Analytics I: Machine Learning
  • Module 6: Predictive Analytics II: Neural Networks
  • Module 7: Prescriptive Analytics I
  • Module 8: Prescriptive Analytics II: Behavioural Economics Biases
  • Module 9: Ethics/Legal and Organisational Issues
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Programme Highlights

Case Studies

Hotel Industry
Hotel Industry

How does a hotel booking platform test whether advertising on its website works?

Netflix
Netflix

How Netflix used a competition to improve their search and recommendation algorithms

Art
Art

How do you use neural networks to train computers to replicate the styles of different artists?

London Time
London Time

How many fashion watches should LondonTime order before the selling season begins?

Cambridge Breakthrough Science (Biotech Company)
Cambridge Breakthrough Science (Biotech Company)

How do they decide which 2 of the 4 promising drugs can be developed further?

UPS
UPS

How their ORION inititiative allowed UPS to save an estimated $300-$400 million and led to a reduction of 100 million miles driven?

Google Oxygen
Google Oxygen

How Google used data to see whether managers matter?

Note: All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Assignments

Carter Racing
Carter Racing

How does a car racing team decide whether to participate in a race or not?

SmartService (Scientific Instruments Company)
SmartService (Scientific Instruments Company)

How does SmartService use a decision tree to calculate their bid for a new contract?

TalkTalk
TalkTalk

What should TalkTalk have done differently after they were hacked? How should they have protected their customers’ data?

Note: All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Faculty

Dr Nektarios (Aris) Oraiopoulos
Dr Nektarios (Aris) Oraiopoulos
University Lecturer in Operations Management
Director of the MPhil in Strategy, Marketing & Operations Programme

PhD (Georgia Institute of Technology), BEng (National Technical University of Athens)

Dr Oraiopoulos earned his PhD from Georgia Institute of Technology. His research is focused on understanding how organisations make high-stakes decisions, such as whether to invest in a new project...

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David Stillwell
David Stillwell
University Lecturer in Big Data Analytics &
Quantitative Social Science
Academic Director of the Psychometrics Centre

BSc, MSc, PhD (University of Nottingham)

David studies the links between big data and psychology; his research with 6 million social media users found that the computer can predict a user’s personality as accurately as their spouse can. Follow up research found that personalizing an advert to the recipient’s...

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Certificate

Business Analytics: Decision Making Using Data Certificate

Certificate

Upon successful completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.

Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of achievement (GMCA). It will be credited as an "in-person" 2-day programme for the purpose of meeting the GMCA requirements. If you require more details on the GMCA and wish to speak to our advisors please contact executive.education@jbs.cam.ac.uk.

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